Supermarket Own Brand Teas
TRADITIONAL – INFUSIONS & COLD TEAS
Kathy worked with Sainsbury’s to create packaging artworks for their ‘own brand’ infusions and cold teas range.
It was an intriguing challenge to work on a project with varients that spanned fourteen artworks in total,
with the requirement to create works with different levels of abstraction to suggest depth, clarity and a sense of the tea/infusion itself.
Kathy explained, “I worked closely with the designer at FabDesign who supplied me with some joyous colourways and layouts…it’s been a long wait to see the new range of packaging on the shelves of Sainsburys but at last I spotted them …bought a few, took them to my favourite deli and celebrated ‘with a cup of tea’.”
The packaging has been a huge success and Kathy will be working on other products in the coming weeks.